We Teach. You Implement. You Own It.
Hourly consultations where you learn organic SEO from someone who's actually built aviation businesses—not a marketing agency.
Not sure what to aim for? See the comparison between bad and good online presence →
Website Development
Modern sites you can maintain yourself
What used to require expensive developers can now be built by business owners using AI tools. We show you how to use Claude, Cursor, and other AI assistants to build modern websites.
What We Help With
- +Building websites using modern tools (Claude CLI, Tailwind CSS, Vercel, Next.js)
- +Creating new sites from scratch OR implementing changes to existing ones
- +Customer-journey-driven copy that converts
- +Using free tools from GitHub for design and SEO
Why It Matters
Projects that used to cost $20K+ can now be built for a few thousand dollars—if you're willing to learn. You keep the knowledge forever.
What You Leave With
- +A working website you understand
- +Knowledge of how to maintain and update it
- +Skills that compound forever
Recommended Reading: Building a StoryBrand by Donald Miller — The framework we use for customer-journey copy.
SEO Strategy
Organic growth that compounds over time
Learn the same organic SEO playbook we've used to grow Aviator.NYC, ReadyRoger, and calm.flights—all without paid ads or agencies.
What We Help With
- +Keyword research for aviation markets
- +Content structure that ranks and converts
- +Local SEO for flight schools
- +Technical setup (hosting, domains, analytics)
- +Schema markup for aviation businesses
Why It Matters
Organic SEO takes 3-6 months to show results. Anyone promising faster is either lying or using tactics that could get you penalized. Build content that compounds.
What You Leave With
- +A clear roadmap for your specific business
- +Prioritized action items you can implement
- +Recording of the session (yours to keep)
- +Knowledge that stays with you forever
On Google Ads: We don't recommend Google Ads for flight training—the cost per click is brutal. But the organic data from Search Console shows you exactly what people are searching for. That's gold for your content strategy.
Booking Integration
Automated scheduling that works 24/7
When someone decides at 10pm that they want to learn to fly, they want to book now. If your competitor has online booking and you don't, guess who gets the student.
What We Help With
- +Understanding booking API documentation (Acuity, Flight Schedule Pro)
- +Implementing custom booking interfaces on your website
- +Real-time availability display
- +Automated confirmations and reminders
- +Security: OAuth, rate limiting, data encryption
Why It Matters
AI can do a lot of the coding, but it requires monitoring. When issues arise, you need to troubleshoot without relying on outside developers.
What You Leave With
- +24/7 booking capability on your website
- +Understanding of how the integration works
- +Ability to maintain and update it yourself
Flight Schedule Pro API: If you use FSP, their in-app API access opens up possibilities: pull real-time availability into your website, sync instructor schedules automatically, build custom dashboards, and automate follow-ups for inactive students.
Email Marketing
Automated follow-up that converts
Most leads need 5-7 touches before they convert. Email automation does the follow-up while you focus on flying and teaching.
What We Help With
- +Setting up Customer.io for automated follow-up sequences
- +Creating email workflows that engage new leads
- +Integrating email with your booking system and website
- +Segmentation based on interest (private pilot, instrument, etc.)
Why It Matters
Customer.io is inexpensive, professionally driven, with all the tools ready to integrate with AI—making sales follow-up seamless.
What You Leave With
- +Automated sequences that run without you
- +Integration with your booking system
- +Templates you can customize
Public Relations
Media visibility that builds authority
Media coverage builds brand authority in ways that advertising can't. We partner with PR professionals who understand how to get aviation businesses noticed.
What We Help With
- +Media attention and press coverage strategy
- +Placement in aviation magazines AND nationwide publications
- +Brand positioning for media visibility
- +Press release writing and distribution
Why It Matters
Michelle at Erland.NYC brings a background in wine and food PR, but she understands aviation and can help flight schools get media attention they wouldn't otherwise access.
What You Leave With
- +A PR strategy tailored to your business
- +Direct connection to our PR partner
- +Understanding of how media placement works
Partner: Erland.NYC — Our PR partner for media placement and brand visibility.
Transparent Pricing
- +Quick wins you can implement today
- +Specific questions answered
- +Clear next steps
- +Deep dive into your SEO strategy
- +Custom roadmap for your business
- +Screen sharing + hands-on guidance
- +Recording of the session
This Is For You If
- +Flight school owner who wants to own your marketing
- +Tired of expensive agencies that don't understand aviation
- +Want to learn, not just outsource
- +Willing to put in the work to implement
This Is NOT For You If
- -Want someone to "just do it" with no involvement
- -Expect overnight results
- -Won't implement what you learn
- -Need guaranteed rankings (no one can)
Common Questions
Free attracts people who aren't serious. The contact form lets us provide value (feedback on your project) before you commit money.
Book sessions as you need them. Some clients meet weekly during a launch, then monthly for check-ins. No commitment.
No. We teach. You (or your staff) implement. If you need done-for-you work, we can refer you to vetted freelancers.
You don't need to be. You need to be willing to learn. We'll teach you step by step—that's literally what we do.
Organic SEO typically takes 3–6 months. Anyone promising faster results is either lying or using tactics that could get you penalized.
Ready to Get Started?
Tell us about your flight school or aviation business. We'll give you honest feedback.
Tell Us About Your Project